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act or Fiction

Does subliminal messaging really work? A number of companies that are currently marketing subliminal products claim that you are guaranteed to see results, sometimes in as little as three to five days. Are these companies telling the truth? Not entirely. As was mentioned earlier the potential for behavior modification through the subconscious mind certainly exists. The theory is sound, the principle of manipulating the subconscious mind proven to be effective. (Look at all of the people who have found themselves walking around on stage clucking like a chicken following a session with a hypnotist!)

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Despite the multi-billion dollar industry for subliminal products there has been no concrete evidence to link subliminal messaging with noteworthy behavioral modification. Does that mean that you shouldn’t give it a try? Absolutely not! Just because no solid evidence has been found to support it doesn’t mean that it isn’t so. It’s entirely possible that the experiment is not repeatable on a wide scale because all patients are different. What was unsuccessful for someone else may prove to be just the answer you’re looking for. Do you really want to deny yourself that chance only on the grounds of basic skepticism?

      The bottom line is that although subliminal messaging has not yet been shown to be a dependable method of encouraging behavior modification the potential is certainly alive and well. Subliminal messaging offers everyone, regardless of their age, rank or social station, the opportunity to quickly and painlessly be rid of their undesirable behaviors and patterns of thinking, giving them the chance to break free of the bonds that are holding them back and achieve the success they’ve always dreamed of.

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he Monroe Institute

The Monroe Institute is currently the leader in brainwave synchronization technology, and their trademarked Hemi-Sync system is now available commercially. Hemi-Sync utilizes auditory binaural beats coupled with verbal suggestion, relaxation exercises, guided imagery and music or pink sound to influence the brain’s brainwave patterns and trigger a focused state of consciousness. Scientists claim that through the Hemi-Sync system patients can (among other things):

• Improve self-esteem and confidence
• Moderate hyperactivity
• Find previously blocked memories
• Improve self-control
• Ease social anxiety
• Reduce the need for sleep aids
• Facilitate dream recall
• Access their intuition
• Eliminate mental wandering
• Increase productivity
• Counteract the negative results of stress

Is brainwave synchronization all that it appears to be? Perhaps. Perhaps not. Regardless, brainwave synchronization through the use of binaural beats is one of the most exciting research therapies currently available, presenting potential rewards far beyond those currently available through conventional treatments. Only time will tell whether this rapidly spreading new technology is really the miracle that it appears to be.